Report: European Communication Monitor 2016 – Results and video available onlineKey insights Big data: 72% of communicators believe this will change their profession, but only 21% of all organisations have implemented activities by now Automation: few use the power of algorithms for adapting content Strategic issues: longitudinal data over a decade (2007-2016) indicate dramatic changes for communication management Communication channels: face-to-face is more important than social media Social media influencers: 43% use specific strategies to approach them Competencies: gap between training offered and development needs

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Key insights

• Big data: 72% of communicators believe this will change their profession, but only 21% of all organisations have implemented activities by now
• Automation: few use the power of algorithms for adapting content
• Strategic issues: longitudinal data over a decade (2007-2016)  indicate dramatic changes for communication management
• Communication channels: face-to-face is more important than social media
• Social media influencers: 43% use specific strategies to approach them
• Competencies: gap between training offered and development needs

The report here

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