Funding and governing models of the public service media in the countries of South East Europe:
Introduction
The position of public service broadcasters in the media systems of the countries of South East Europe gives them, in theory, the best vantage from which to protect public service values in media operations and journalism. Since the end of 2012 when the regional partnership of civil society organisations was established under the name “South East European Media Observatory”, we have promoted this broad set of values, capturing them in the concept of media integrity. Media reforms are an urgent task for any democratic government in the region, but such reforms, including each reform policy and its measures, must be guided by the criterion of whether they strengthen these public service values in media and journalism: i.e., media integrity. Any such media reform with media integrity as a guiding principle needs to focus on public service broadcasters, making their governing and funding models as well as their professional standards completely congruent with media integrity principles.
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